THE LINEUP IS HERE....

FLORAL FANTASY...brings for you a full bodied collection for S/S 2012 RTW!!!!!more detailed descriptions and illustrations in bigger scale to come....

SILHOUETTE developed

Silhouette experimentations to express my thought to shape and volume within the garments. Design should be striking, full of that wow factor that every woman dreams about. Big shapes are key this S/S...

PRINT is big for 2012 s/s

These print boards display my striking range of floral and pattern prints. The prints have been so carefully executed and have been created on a large scale. They clash they compliment, they create IMPACT!

Cont..inspiration/concept

Beautiful imagery that clearly expresses my style I am working towards.. The images are massive inspiration even up to the design work and play a big role in developing my collection. It enables me to be influenced with silhouette/shape, colour, texture and print..Plenty more to come...

Target Audience...

These boards clearly show my emphasis on my target audience. I am aiming my target audience at a more narrow audience..its about standing out and looking unique this s/s and i want my collection to do just that! i have displayed my target audiences typical lifestyle would be.. that higher end market who wants that fabulous fashion. she's not afraid to be daring..she will rock anything!that rebellious streak my clothes will just do....

My chosen house designer..VERSACE

These boards explore Versace's key looks and styles and why I portray the brand to be focused on print, colour and unique cuts. This to is what I am about and so I felt it was a fabulous designer to target my final collection at...